McHENRY — The Garrett County Chamber of Commerce announced Tuesday an update to its visual identity to better reflect the organization’s mission statement and help combat misperceptions.
The new Chamber logo is an evolution of the organization’s previous logo (itself an update of an earlier design). Although the graphic and colors remain the same and the typeface is similar, the text emphasizes the words “Garrett County Chamber of Commerce” rather than “Deep Creek Lake Area.”
Understanding the importance of Maryland’s largest inland body of water, the new logo still proudly proclaims “Home of Deep Creek Lake.”
“The Garrett County Chamber of Commerce is pleased to present our newly worded logo,” said Andrew Fike, chairman of the Chamber’s board of directors.“We, as a board, feel this new logo better represents all Garrett County businesses.
“It’s a small, but meaningful, change,” said Nick Sharps, membership development manager for the Chamber. “We are excited to move forward under this new logo and recommit ourselves to organizing, supporting and representing Garrett County’s business community.”
Kendall Ludwig, president & principal designer of local web and graphic design firm CurlyRed Inc., completed the work on the project.